New Zealand domain name survey

The New Zealand Domain Name Commission recently surveyed online participants about their domain name knowledge. Here's some interesting results:
- 67% of participants prefer to use .NZ for a website over .com
- trademe.co.nz is New Zealand's top domain name for awareness.
- 10% of participants who already own or manage a domain name don't know what a domain name is.
- 52% of participants would prefer to drop domain.co.nz for something smaller like domain.nz

What do you think about a new extension like .KIWI?
- 14% of participants who do not own or manage a domain name would prefer to use .KIWI over .NZ or .COM

Read the full Colmar Brunton survey results at the DNC website at http://dnc.org.nz/content/Survey_results_2011.pdf