Google Trends helps your Title and Description word selection

Use Google Trends (www.google.com/trends) to study any search term and see how it measures up to other keywords.

The tool allows for the tracking of various words and phrases that are typed into Google’s search-box.  You can restrict to specific time periods and/or in specified geographic regions.

It’s important to note that you won’t learn how many individuals are searching for your selected keywords, but instead be able to gauge the popularity of a term over time.

Use the tool to see how well your competitors are trending as well. Additionally, you can analyze the results to see which keywords they may be using with more success, and adapt your strategy accordingly. Likewise, look for search terms that directly relate to your industry; see which are currently popular, which have maintained popularity over time, and which are simply not used much at all.

Evidence is provided that Google Trends data can be used to track influenza-like illness in a population. Because the relative frequency of certain queries is highly correlated with the percentage of doctor’s visits in which a patient presents with influenza-like symptoms, an estimate of weekly influenza activity can be reported.