Google's Local Business Centre has been re-branded as Google Places with lots of nice features. If you market locally, as a majority of businesses do, then this is an important part of your marketing mix.
The map and business names appear in many Google search results directly after the AdWords listings but before the organic search listings.
Google provide statistics showing impressions and actions that viewers have taken. Sign up at www.google.com/local/add.
One interesting idea is that you can create coupons that visitors can print out and redeem. This maybe an incentive discount or extra service at no charge.
About Me
- David
- Auckland, New Zealand
- 1975 was the year I was introduced to computers. Joining a major multi-national company as a computer operator on a 24 hour rotating shift was a real eye opener. The huge 40 foot long ICL computer had 96 kb of memory. How technology has changed! The next 25 years were spent in Information Technology. It was a satisfying career as a computer programmer and analyst with a multi-national company. I worked on a variety of projects including distribution systems, invoicing, payroll (for 2500 people) and Y2K. In 1997 I started selling products on the internet which resulted in my first website. The end of 2000 saw a new direction in my life. I was asked to design websites for friends' businesses and turned this into a full time job. Bizlinks Developments Ltd was formed in April 2001. My wife Julie joined Bizlinks in 2005 and looks after the accounts as well as helping with website maintenance.
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