.kiwi is the first New Zealand-based generic Top Level Domain (gTLD) approved by ICANN (the Internet Corporation for Assigned Names and Numbers) in its new gTLD programme, which ushers in a host of new domains such as .london and .microsoft.
Kiwis the world over will be able to choose email addresses and websites ending in .kiwi which should have great appeal.
New Zealand’s new domain name is expected to be available for individuals and organisations to purchase as early as mid-August for trademark holders and October/November for the general public.
September will mark the beginning of what is known as a “Sunrise” period, in which trademark owners can register their marks as .kiwi domain names before the general public gets an opportunity to.
Sunrise is a tool to protect brands, help avoid cybersquatting and increase consumer security on the Internet in New Zealand, with Trademark holders advised to contact their IP lawyers regarding the Sunrise period.
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